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Sr. Director, Growth Marketing job in San Francisco

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San Francisco, California - CA Talkdesk

Job Ref:	7656398
Employer:	Talkdesk
Category:	Growth Marketing
Salary and Benefits:	USD 200,000.00 - 248,000.00 per year
Location
State:	California - CA
City:	San Francisco
Map:	United States, California , San Francisco (Show on map)
Description
We are hiring a Senior Director of Growth Marketing to build and run the account-based marketing engine that powers our enterprise go-to-market strategy. You will own ABM, global campaigns, and digital marketing-connecting them into a unified system that establishes CXA as a recognized category, drives enterprise pipeline, and scales efficiently. This is a category-creation moment, and your work will directly shape how the market understands and adopts Customer Experience Automation. This is a high-impact, high-visibility role for a hands-on leader who thrives at the intersection of strategy and execution, has a passion for account-based marketing, and wants to continue defining a new market category from the ground up. What You'll Do: Build & Scale Account-Based Marketing Design and operationalize a tiered ABM program - from high-touch 1:1 engagement for strategic accounts to scalable 1:many programs - positioning Talkdesk's CXA platform as the category-defining solution for enterprise buyers Partner directly with enterprise sales reps on joint account planning, delivering account intelligence, intent-driven insights, and coordinated multi-channel engagement that demonstrates the business value of Customer Experience Automation Develop marketing programs that support the full customer lifecycle, including post-sale expansion and cross-sell as accounts realize the impact of AI-driven automation on their customer operations Build the frameworks and methodology to continuously grow the target account list based on data-driven ideal customer profile refinement and CXA adoption signals Transform Global Campaigns Reorient the campaigns function toward enterprise-grade, full-funnel campaigns that advance the CXA category narrative and drive qualified enterprise pipeline Lead campaign strategy and execution across three motions: account-centric campaigns for named accounts, use-case campaigns showcasing AI-driven business outcomes for scalable demand creation, and CXA category awareness campaigns in partnership with brand Own global campaign planning, performance management, and optimization across all regions, ensuring every campaign reinforces Talkdesk's position as the CXA category leader Consolidate & Elevate Digital Marketing Own paid media and the digital agency relationship, ensuring digital channels amplify the CXA category story and drive enterprise account engagement Shift digital strategy toward precision enterprise targeting, including ABM-targeted display, LinkedIn, and programmatic, while maintaining pipeline efficiency Implement personalized digital experiences for target accounts that showcase AI-driven business outcomes and CXA use cases relevant to each account's industry and priorities Drive Marketing Operations Excellence Serve as the primary Growth Marketing stakeholder for the Marketing Operations team, ensuring the tech stack and data infrastructure are optimized for enterprise ABM workflows Establish attribution and reporting frameworks that connect marketing activity to pipeline, revenue, and account engagement metrics Champion adoption of AI-assisted tools and automation to increase team velocity and content personalization at scale Cross-Functional Partnerships This role requires strong collaboration across the organization. You will work closely with: Enterprise Sales: Joint account planning, shared pipeline goals, and a regular operating cadence with named account reps and sales leadership. Regional Marketing: Coordination on enterprise field events and ensuring ABM programs complement regional go-to-market efforts. Brand & Communications: Co-development of CXA category marketing programs that establish Customer Experience Automation as a recognized market category and convert awareness into enterprise demand. Product Marketing: Alignment on CXA use-case positioning, AI-driven outcome messaging, competitive intelligence, and sales enablement content. What You Bring Required: 10+ years of B2B marketing experience with at least 3-4 years leading teams at the Director or Senior Director level Demonstrated experience helping a marketing organization move upmarket-shifting from mid-market or SMB motions to enterprise go-to-market strategies Hands-on ABM expertise, including designing and scaling tiered programs (1:1, 1:few, 1:many) that directly contributed to enterprise pipeline and revenue Experience with land-and-expand sales models and marketing's role in supporting post-sale expansion Track record of managing teams while leveraging agencies and consultants for execution velocity Strong proficiency with ABM platforms, marketing automation, and intent data tools Analytical mindset with experience building attribution models and pipeline reporting frameworks Proven ability to build trust and operate in a shared-accountability model with sales leadership Preferred: Experience in AI-driven enterprise software, customer experience technology, or automation platforms Background in a category-creation environment where the company was defining and evangelizing a new market, not just competing in an established one Experience at a high-growth or late-stage SaaS company navigating the transition to enterprise Familiarity with AI-powered marketing tools for content personalization and campaign optimization How You'll Be Measured Enterprise pipeline sourced and influenced by Growth Marketing programs Target account engagement and penetration across ABM tiers Account expansion and cross-sell pipeline supported by marketing Marketing-sourced qualified meetings with enterprise accounts Campaign ROI and cost-per-opportunity across campaign motions Speed to execution: time from program design to in-market activation Why Talkdesk Category-defining moment: You'll help create and establish Customer Experience Automation as a recognized market category-not just compete in an existing one AI-native platform: Talkdesk's CXA platform leverages AI agents, multi-agent orchestration, and intelligent automation to deliver measurable enterprise outcomes Industry recognition: Gartner Magic Quadrant Leader with a proven track record of enterprise customer success High-impact role: Direct line to the CMO with visibility across the executive team and board Growth trajectory: Join at a pivotal moment as we scale our enterprise business Pay Range (Base Pay): $200,000-$248,000 Other Types of Pay: Based on level and role the employee may be eligible for long term incentives in the form of equity and short term incentives of either bonus or commission. Health Insurance: Medical, Dental, Vision, Life and Disability Insurance, Employee Assistance Program (EAP). Retirement Benefits: 401(k) plan Paid Time Off: Talkdesk offers an uncapped paid time off program, subject to manager approval and consistent with business needs. Paid Holidays: Talkdesk offers 14 paid holidays each year. Paid Sick Leave: Employees have uncapped paid time off, subject to manager approval and consistent with business needs. Method of Application: Apply online. Application Window: The application window is expected to close at least 3 days from the posting date. The application was posted on 2/26/2026. All questions or concerns about this posting should be directed to the Talent team at Talent@talkdesk.com. Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world's most admired brands interact with their customers through AI. Our global team of courageous innovators is customer-obsessed, building AI-first solutions that put empathy, trust, and transparency at the center of every interaction. We foster an inclusive culture where diverse perspectives drive our success and every voice belongs. Combining the stability of a global leader with the agility of a disruptor, Talkdeskers are empowered with the autonomy to drive meaningful impact, while giving back to the communities and environment around us. Talkdesk has been recognized as a Leader in the Gartner® Magic Quadrant™ for Contact Center as a Service (CCaaS) and in the G2 Overall Grid® Reports for AI Agents and Contact Center. With seven consecutive years on the Forbes Cloud 100 and multiple AI Breakthrough awards, there has never been a more exciting time to join us as we shape the future of customer experience automation! Work Environment and Physical Requirements: Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.) The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.

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